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Keep America Beautiful (KAB), its affiliates and its partners are mobilizing Americans to support local ecosystems by planting native species of trees, shrubs, and plants through a new call to action. The first National Planting Day will take place on Sept. 8, and will continue with activities through Nov. 30.

National Planting Day celebrates the value and power of native species in restoring ecological balance to the environment, while creating greener, more beautiful communities.

“As the scarcity of water becomes a significant national issue, it’s important that we focus on the planting of more ecologically appropriate, drought-tolerant native species,” said Matt McKenna, president and CEO, Keep America Beautiful. “National Planting Day is a call to action designed to encourage people to plant natives at home, or to join a volunteer planting effort to beautify their community.”

Keep America Beautiful will be joined in this effort by the United States Department of Agriculture’s People’s Garden Initiative, which is part of the USDA’s partnership with KAB to create food gardens across the U.S.

Communities that wish to be recognized for growing a ‘People’s Garden’ must incorporate sustainable practices such as planting native species. The simple practice of planting natives helps the environment by conserving water, protecting soil from erosion and providing habitat for wildlife. People’s Gardens across the country are being called upon to participate in National Planting Day.

Community groups, businesses and individuals are encouraged to register planting events today at www.getgrowing.org.