Jul 16, 2020
NGB Announces ’21 ‘Year of’ Crops

National Garden Bureau has announced the five plant classes that will be featured in its 2021 “Year of” the program.

  • For the bulb crop, 2021 will be the Year of the Hyacinth.
  • For annuals, 2021 will be the Year of the Sunflower.
  • For edibles, 2021 will be the Year of the Garden Bean.
  • For perennials, 2021 will be the Year of the Monarda.
  • For flowering shrubs, 2021 will be the Year of the Hardy Hibiscus.

National Garden Bureau is the non-profit organization promoting gardening in North America on behalf of the horticulture industry and its members.

The ‘Year of’ the program chooses crops specifically for the North American market that are easy to grow, genetically diverse, and with a lot of new breeding to showcase. Breeders, brokers, seed companies, growers and garden centers throughout the U.S. and Canada are urged to highlight these flowers and plants when planning their marketing for the 2021 season as the publicity generated from this program is substantial.

New for 2021

The “Year of” program is being turned into a special exhibit opportunity for public gardens! By working with the American Public Garden Association members, NGB has created a way for public gardens to create educational programs and seasonal exhibits that feature the plant classes above. For more information on this special new program, click here.

NGB members and non-members alike are encouraged to take advantage of the publicity this program generates by using the attached logos in their 2021 catalogs, websites, advertisements, presentations, trade show booths, event exhibits and other marketing materials.

By Nov. 1, National Garden Bureau will have photos of numerous varieties of all five crops (provided by NGB members) posted on our website. NGB also provides PDF’s of fact sheets, flyers, handouts, signage, poster, PowerPoint presentations, etc. After November 1st, all of the above can be downloaded at no charge from the NGB website. These tools will help the North American home garden industry promote the crops to consumers and encourage gardening with these specific crop classes.

Garden writer publicity will begin in August and consumer publicity will begin in January 2021.

For more information about this program and/or membership in National Garden Bureau, contact Diane Blazek.

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