Jul 3, 2024
NNBA welcomes new manager

Northwest Nursery Buyers Association (NNBA), a cooperative of independent retail nurseries and garden centers in the Pacific Northwest, has welcomed Allison (Ali) Pennell to the team that will be leading the association into its next chapter.

Ali Pennell is the new memeber/vendor and events manager at NNBA.
Ali Pennell

Pennell will handle member and vendor relations as well as coordinate and manage the associations events, education and annual trade show. Her role combines the talents of two retiring staff members: Steve Magley, who has been the lead for member services since coming on board in 2017, and Carrie Trax, who has been the association’s office and event manager since joining NNBA in 2005. Pennell will take over the events portion of Trax’s role. Magley will retire at the end of June 2024 and Trax the end of December 2024. 

A native Oregonian, Pennell gained career experience over the last 20 years as a past employee of several well-known independent garden centers, through the Oregon Association of Nurseries (OAN) as their event and education manager, and at The Oregon Garden as development director.

Most recently, Pennell has spent the last several years growing her territory as a sales representative for McHutchison Inc, a broker for young plants. Pennell is a certified professional horticulturist (Washington State Nursery and Landscape Association) and prides herself on her knowledge of plants and enthusiasm for promoting gardening within the industry and to the public. 

“I am thrilled to have Ali on board here at NNBA and know she will be a key player as we move into the next generation of leadership for the association,” said Crystal Cady, CEO-designate. “I have had the pleasure of knowing Ali nearly her entire career in the industry and watching her grow in her positions and bring success to every company she has worked with.” 

“I’m looking forward to connecting with NNBA’s members and vendors and sharing the programs and benefits that membership offers. As an avid gardener I know how essential local garden centers are within their communities and I am thrilled to join the NNBA team”, said Pennell. 

Pennell has a bachelors degree in environmental studies from Oregon State University and is a member of the American Public Garden Association. She serves as vice president for the OAN Retail and Greenhouse Chapter Board and has earned several accolades during her career including most recently being named Emerging Nursery Leader of the Year in October 2023 by the OAN.


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