Olij Roses Joins Dümmen Orange
Olij Roses International/Olij Breeding, with head office in De Kwakel in the Netherlands, will join the Dümmen Orange family of companies.
The two parties have reached agreement on the transfer of shares.
This integration will enable Dümmen Orange to expand its assortment within the roses product group, giving it access to a wider sales network, according to the company. Olij’s activities in the field of breeding, propagation and production of plant material in South America, Africa and the Netherlands offer opportunities to achieve maximum customer value and bring more innovations onto the market for growers.
“Becoming part of Dümmen Orange will enable us to offer a more extensive assortment to all our customers and make use of technical knowledge and logistics in order to create a better product,” says Ruud Olij, director of Olij. “Our activities are highly complementary and we look forward to achieving enhanced added value for our customers and agencies worldwide.”
Biense Visser, CEO of Dümmen Orange said: “We are very pleased that Olij has joined us. This means that we can once again take the next step in building our global position in the ornamental horticulture sector. Roses are an important product, a big market with a great deal of potential. We will therefore continue to seek further opportunities within this product group.”
The merger also brings benefits in the area of disease control and phytosanitary solutions, according to Dümmen Orange. Through its Green Care policy, Dümmen Orange is adopting targeted measures to supply healthy cuttings and plants. Hans van den Heuvel, R&D director at Dümmen Orange said: “When preparing for the acquisition, our priority was the implementation of Green Care for roses, including an ‘Elite’ step in the process which will enable us to guarantee a clean product. Our customers can be confident that this will result in a long-term improvement within a few months.”
Knowledge in the field of DNA-marker assisted breeding is also being shared with Olij, allowing more targeted breeding of roses with, for example, resistance to diseases and pests. This will make both cultivation and the product more environmentally friendly and more sustainable, according to Dümmen Orange.
Harry Kloppenburg, commercial director at Dümmen Orange said: “Olij’s activities offer potential for optimizing our breeding activities for more crops and bringing better and innovative varieties onto the market. The synergy benefits of breeding, sales and marketing make this a great opportunity for both companies.”
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