Palladyn to Represent Varinova in North America
Starting Jan. 1, 2017, marketing agency Palladyn, owned by Mark Schermer, will be representing Varinova, a family owned breeding company specializing in cyclamen, in the North American market. With series like Maxora, Contiga and the newly introduced Magnia, Varinova has an attractive assortment that suits the market demands. Schermer will be the contact for brokers and growers nationwide.
“Last year during CA Spring Trials we got in touch with Palladyn and noticed that they have a good network in the North American market,” said Bark Kuijer, CEO of Varinova. “The network of Palladyn and our knowledge of Cyclamen is a strong combination. We have been working on the development of our assortment with the North American market in mind. We focus on uniformity, compact plants and large flowers. Next to Contiga and Magnia, we are anticipating much more interesting introduction to come.”
Palladyn and Varinova will roll out their plans towards interested market partners soon. “We want to hit the ground running and make sure that the industry gets to know the full potential of the products,” Schermer added.