Jun 10, 2019
PanAm Seed Buys Celosia Breeding From Celex

PanAmerican Seed has purchased the complete celosia assortment and breeding research from Celex, b.v., a breeder/selection subsidiary under the Dutch cut flower company Fa. Van Der Boog & Van Den Bosch.

PanAmerican Seed has collaborated with Celex for more than 25 years on cut-flower celosia series, such as Neo and Sunday, as well as potted  and annual celosia series, such as First Flame, Dracula celosia, and most recently the new Concertina series. Celex was responsible for breeding, while PanAmerican Seed handled production, worldwide distribution, and sales and marketing.

“Over our many years of partnership, we have built a successful and sustainable growing business in celosia,” says Anne Leventry, president of PanAmerican Seed. “We are pleased with all the efforts Celex has put into this class and we can’t wait to build on this momentum of excellence.”

Celex, through its existing partnership with PanAmerican Seed, has already introduced many new and successful celosia varieties to market, including two Gold Medal winners by Fleuroselect, as well as receiving a Quality Mark and a Novelty protection.

“We are assured our Celex breeding efforts and genetics are in good hands at PanAmerican Seed,” says Peter Van Den Bosch, owner of Celex, who is nearing retirement along with business partner Henk Van Der Boog. “They will continue our work to the benefit of cut flower, potted and bedding plant growers all over the world.”

The sale will conclude Oct. 1, 2019, when the full Celex celosia breeding assortment will be integrated into PanAmerican Seed’s catalog of plants. No employees or assets are part of the purchase.

For more details on celosia from PanAmerican Seed, contact your preferred supplier or visit www.panamseed.com.




Latest Photos see all »

GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.887.9008
GPN August 2019
Get one year of Greenhouse Product News in both print and digital editions for free.


Interested in reading the print edition of GPN?

Subscribe Today »



Be sure to check
out our sister site.
website development by deyo designs