Pleasant View Gardens Hires National Sales and Marketing Manager
< 1 minute read
Pleasant View Gardens has hired William Riffey to be the company’s national sales and marketing manager. Riffey will oversee national, territory and inside sales, maintaining and developing relationships with broker, grower, and retail partners. He also will be responsible for PVG’s comprehensive marketing effort with strategy, analysis, product optimization and development, leading to revenue and profit expansion.
Prior to joining Pleasant View, Riffey worked at Aris Horticulture (formerly Yoder Brothers) for more than 15 years, most recently as vice president of sales and marketing, developing and implementing North American sales and marketing. Prior experience includes product and customer service management, regional sales, and garden center retail management.
“Bills hands-on experience across all facets of this business is a perfect fit with the strategic vision for the future of the company,” said Henry Huntington, president, Pleasant View Gardens. “He brings depth and dimension to our sales and marketing with his expertise in business development, understanding of market forces, and organizational and leadership skills.”