Jun 5, 2020
PMA Creates Impact Award

The Produce Marketing Association (PMA) has created the new PMA Impact Award to honor everyday heroes who advance the floral and produce industries and contribute significantly to supporting PMA’s vision to grow a healthier world.

This award recognizes and celebrates individual or organizational achievements that have had a transformative effect on the fresh produce and floral industry, the public, or the world.

“Whether it’s an initiative or activity that provides visibility for produce and floral; a new technology that addresses industry challenges; exemplary leadership; or work that closes the last mile to get produce or floral from the farm to the consumer, Produce Marketing Association wants to honor and recognize those who do an exemplary job in championing our vision,” said Joe Don Zetzsche, chair of PMA’s board of directors and director of BLOOMS Flowers for H-E-B.

“When we last gathered at Fresh Summit in October 2019, I shared that increasing produce and floral demand includes ensuring our industries are being heard where conversations about health, technology, talent and sustainability are taking place. To succeed, we must ally with innovators, partners and problem solvers both inside and outside our industry,” explained Zetzsche. “This award recognizes those ambassadors who bring the Joy of Fresh to consumers and best exemplify bringing the produce and floral community together to grow a healthier world.”

Nominations are now being accepted and review will begin June 30. The first award will be presented during PMA’s Foodservice: Delivered virtual event scheduled July 20-24.

PMA invites anyone to self-nominate or nominate another organization or individual to be considered for this award. Nominations will be accepted on a rolling basis. Individuals recognized as a PMA Impact Award laureate will be featured in a mini-documentary and will be honored at a PMA industry event.

For additional information on criteria and to submit a nomination, visit PMA’s website.




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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Ben Vliestra
Sidney Phelps
Jennifer Moss
Daniel Norden
W. Garrett Owen
Jessica Montgomery
Elien Peters
Rose Oberholzer
Nikki Melin

July 2020 GPN
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