Jun 20, 2024
Prepare for growth at SAF Miami 2024

The Society of American Florists’ (SAF) 139th Annual Convention, SAF Miami 2024, is Aug. 6-9, at the JW Marriott Turnberry Resort and Spa in Miami. The event promises a comprehensive program of education, insights, inspiration and connections to help attendees take their businesses to the next level.

The convention includes 20 educational sessions spanning four main learning tracks: operations and strategy, growth and profitability, talent and staffing and floral trends. Attendees will also participate in an interactive trends and challenges discussion, and hear keynote presentations addressing the industry’s biggest challenges and opportunities.

SAF's Annual Convention speaker

Stay Informed

  • State of the Floral Industry by Kate Penn, CEO of SAF
  • The 2025 Floral Trends Forecast by Talmage McLaurin, AIFD, creative director of Esmeralda Farms
  • Gear Up for Growth: Economic Insights to Guide Your Business Decisions by Charlie Hall, Ph.D., chief economist at SAF
  • The Tip Jar Culture: How to Re-Engage and Reignite Your Workforce by Gregory Offner

Get Inspired 

  • Sylvia Cup Design Competition: Watch designers compete in the 55th annual live national floral design contest
  • Outstanding Varieties Competition: Explore and engage with the latest fresh products from growers and breeders worldwide
  • Supplier Expo: Discover new services and products from leading suppliers at the expo

SAF's Annual Convention

Make Connections

Attendees will have opportunities to network at the president’s welcome party hosted by Oscar Fernandez, SAF president; the First Timers reception for those who are new to convention, the Next Gen reception for floral professionals 45 years old and under and the SAFPAC party, where floral pros can have fun and raise money for SAF’s political action fund.

“Year-after-year, this convention excels at bringing all segments of the floral industry together to provide everything business owners need to navigate challenges, leverage opportunities and plan for success,” said Fernandez.

For more information and to register for SAF Miami 2024, click here.