Apr 25, 2025

Source.ag launches its newest team member: AI assistant for growers

Source.ag has launched AskSource.ai, an AI-powered assistant developed specifically for fruit and vegetable growers to support greenhouse operations.

Unlike general AI tools, AskSource.ai is tailored to the agricultural sector, offering real-time advice on climate control, irrigation, harvest timing and pruning strategies. The platform delivers personalized recommendations based on each grower’s crop type, local climate and growth stage.

According to the company, the tool is available 24/7 and designed to be accessible across all levels of a growing operation — from greenhouse staff to sales teams and executives. It integrates into daily workflows, enabling immediate decision-making and risk reduction.

“AskSource.ai is a true AI companion for growers, aware of the real-world growing operation, providing actionable insights and deep growing expertise in seconds,” said Source.ag CEO Rien Kamman.

The launch aligns with a broader trend toward digital transformation in horticulture, where greenhouse growers are increasingly adopting artificial intelligence to improve yields, lower costs and address labor shortages.

AskSource.ai continues Source.ag’s efforts to combine data science with practical growing knowledge, with a focus on supporting controlled environment agriculture.

The company emphasized that the AI assistant is not meant to replace growers, but rather to augment decision-making by combining human expertise with machine learning.