Syngenta Flowers Hires New Global Head of Marketing
On March 25, Syngenta Flowers announced the appointment of Emily Mason as global head of marketing.
This strategic hire supports the company’s focus on growth and innovation in recent years and a new 15-year strategic roadmap to further help growers be successful today and in the future.
Mason brings 20+ years of experience from the horticulture industry, having worked for Color Spot Nurseries and Dümmen Orange in various roles, including finished production, product management and supply chain.
She will officially join the company in May and be based out of Downers Grove, Illinois.
“We are excited to welcome Emily to our team and add her vast industry experience to further strengthen our marketing organization,” said Mark Schermer, Global Head of Syngenta Flowers. “This hire aligns with our strategic vision to build on our leading position we have in the global flowers industry.”
“I am excited to join Syngenta Flowers and be part of driving their new 15-year strategy,” says Mason. “I am a ‘lifer’ in the industry, a third-generation horticulturist, and I see a renaissance in the flowers business where Syngenta is poised to grow as an industry leader. Syngenta is thinking ahead to what the industry can be while engaging with growers at a grassroots level. I want to stand together with the team on the leading edge of what is next for horticulture.”
Mason added: “I believe the industry will be more digital and greener than ever before, and that is where I would like to contribute. With the resurgence in customer demand, opportunities exist to secure higher prices at retail. We must leverage marketing resources to build a high-value perception of plants and flowers with today’s consumers. We want consumers to continue to buy plants because they know it improves their quality of life. We must also ensure that our grower partners can operate as efficiently as possible to secure their margins.”