Twitch prohibits cannabis product advertising
The Amazon owned company, Twitch, has updated its prohibited branded content categories to include cannabis-related products, including vaping and delivery.
The popular online streaming platform will not allow cannabis companies to sponsor channels on the platform, stating that some products and services are not suitable for promotion on Twitch because they pose a risk to members of the community.
Branded content is considered any content on a channel that is produced for a brand for an exchange of value.
More on branded content guidelines for Twitch can be found here.