Wave petunias marks 30 years with new collaboration
Wave Petunias celebrates 30 years with Anne Geddes collaboration and a national sweepstakes. Enter to win a baby photoshoot.
To celebrate its 30th anniversary in 2025, Wave Petunias by PanAmerican Seed has announced a collaboration with renowned photographer Anne Geddes. The partnership was unveiled at a rooftop event during EXPO ART WEEK in Chicago and includes an exclusive artistic print featuring Wave Petunias and Geddes’ signature baby imagery.
The print captures varieties such as Easy Wave Rose, Plum Vein and Berry Velour alongside young models in a garden-themed photoshoot held in December. Geddes said the project celebrates the beauty of both childhood and nature. “What I love about this collaboration with Wave is how it unites the purity of childhood with the vibrance of nature,” she said.
As part of the promotion, a national retail sweepstakes will run from May 3 through July 30, 2025. Shoppers who purchase Wave Petunias with special Anne Geddes “baby bee” plant tags can scan a QR code to enter for a chance to win a baby photoshoot in New York City.
To support retailers and increase consumer engagement, PanAmerican Seed has released a Wave Promo Kit with downloadable marketing materials, including signage, videos and social content. A revised “Add Your Business” tool also helps garden centers get listed on the WaveGardening.com “Where to Buy” page.
PanAmerican Seed encourages growers to contact their preferred suppliers for seed and plugs to ensure product availability during the anniversary season.