40 Under 40, Class of 2016

Danielle Ernest


Flora & Fauna Media, Seattle, Washington

Job Title



  • Conceptualized a new business, sought feedback from peers on the concept, and then successfully launched a marketing and media relations company.
  • She is a published author on multiple platforms including the DIY Network, Better Homes & Gardens, Fine Gardening and multiple industry trade publications.


Spreading the Word: Danielle is interested in the history behind plants and loves to write articles that look at historical references to better understand a genera. She loves to share her knowledge about specific categories especially edibles. In 2015, she wrote 30+ online articles for the DIY Network on topics like carrots, sweet potatoes and beets.

Fun Facts

Media Runs in the Family: Danielle’s great-grandfather founded a newspaper in Climax, Michigan, in 1912. When she was younger, Danielle would help her grandparents as they produced the weekly newspaper. She hopes to write her own newspaper column on gardening in the future.

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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

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