Category: Marketing
Kathy Jentz elected president of GardenComm
Kathy Jentz is elected GardenComm president for 2026–2028. Learn about her leadership vision and explore what’s ahead for garden communicators.
Terra Nova Nurseries offers custom plant flyers program
Terra Nova Nurseries launches custom plant flyers to support brokers and growers with polished, ready-to-use sales tools. Explore the program.
Bailey marketing team receives GardenComm awards
Bailey’s marketing team earned top GardenComm honors for creative excellence in print, social media and video. Explore their award-winning work.
Bailey Nurseries partners with Minnesota United FC
Bailey Nurseries teams up with Minnesota United FC to connect plants, fans and community. Discover how this partnership is rooted in local engagement.
GardenChoice partners with Raker-Roberta’s for dianthus
GardenChoice teams up with Raker-Roberta’s to expand EverBloom Dianthus availability. Learn how this impacts greenhouse growers.
How to attract employees with a marketing mindset
Make hiring easier and more effective by streamlining applications and showing off your company culture. Try these recruitment strategies today.
USDA announces $72.9M for specialty crop grants
The USDA has announced $72.9M in funds through the 2025 Specialty Crop Block Grant Program. Get more details on the funding and how to apply.
Hydrangea and shrub brands launch NYC billboard campaign
Endless Summer and First Editions launch Times Square billboard campaign to boost retail engagement. Learn more.
SAF seeks entries for 2025 Marketer of the Year
SAF is accepting entries for its 2025 Marketer of the Year contest, open to members including growers, retailers and wholesalers. Deadline is May 31.
Proven Winners expands billboard campaign for spring
Proven Winners launches billboard and weather-triggered campaigns to boost spring sales. See where the ads are running and learn more.
Syngenta updates website for Sunfinity sunflowers
Syngenta Flowers updates its Sunfinity sunflower website with new gardening resources, tips and retail locations to support home gardeners and industry growers.
Sesame Street inspires kids gardening kits
De Vroomen launches a Sesame Street gardening kit collection to educate young horticulture enthusiasts in the US and Canada.
National Wave Day celebrates petunias and pansies
Celebrate National Wave Day on May 3, 2025, with Wave petunias and pansies. Download promotional kits and engage customers with fun events and activities.
USDA program supports specialty crop growers
USDA’s $2B MASC program supports specialty crop growers, including floriculture, with direct payments. Apply by Jan. 8, 2025, for aid with rising costs.
Bloomin’ Easy app offers easy gardening solutions
Bloomin’ Easy has introduced Care+, an app designed to simplify gardening for young homeowners and beginners.