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40 Under 40

Forty Under 40 Perspectives: Leveraging marketing for powerful recruiting

Living in a post-pandemic world, we know the power and importance of attracting quality personnel to build loyalty and legacy and grow business. We are in an age of economy where employees’ interests and needs... more »

Forty Under 40 Perspectives: Invest in the community

It’s the Summer of 2000, I grab my bike and head out the door for my first summer job. The air is hot, humid and the excitement of summer brings a rush of adrenaline. I... more »

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GPN’s Forty Under 40 nominations due now

GPN is continuing to honor the next generation in horticulture by recognizing 40 outstanding young professionals in 2025 whose accomplishments are making a major impact in the industry. Nominations close on January 24! Submitting a... more »

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Forty Under 40 Perspectives: Using digital technology effectively

In an era where our lives are increasingly digitalized, the importance of fostering a deep connection to plants and nature cannot be overstated. As people spend more time in front of screens, they risk becoming... more »

Forty Under 40 Perspectives: New product selection in woody ornamentals

When I have the opportunity to meet with young plant producers or growers, there’s always one question I make sure I ask them: “What do you need that the industry is missing?” Sometimes the response... more »

Forty Under 40 Perspectives: Under pressure?

When you think of North Dakota, you probably don’t think of horticultural diversity and lush gardens. So how did I get started in horticulture? My family loves plants. From my grandmother’s perennials to my dad’s... more »

Forty Under 40 Perspectives: Oils, myth & magic

Horticultural mineral oils (HMO) have been on the market for over 100 years. Early oil formulations were heavy and contained volatiles that were often phytotoxic. Over time, the quality of oil products has improved significantly,... more »

Forty Under 40 Perspectives: From beginner to Epic Gardening

There’s nothing magical about growing a garden — only patience, learning from your mistakes, and finding new and creative ways to keep on growing. When I first started gardening,... more »

Honorees of 2023 — Meet GPN’s 40 Under 40 Class

I'm honored to introduce you to GPN’s 40 Under 40 Class of 2023. In this 12th year of the program, these honorees join esteemed alumni who have had a huge impact on the horticulture industry.... more »

Forty Under 40 Perspectives: Social media and horticulture

Communication between businesses and consumers in the horticulture industry is an important topic to revisit periodically in the face of developing technology. In the past, mailers, newsletters and other paper-based publications have long been an... more »