Trends

Pennsylvania Horticultural Society Shares Top Gardening Trends of 2023

The Pennsylvania Horticultural Society (PHS) shared a list of the top trends gardeners can expect to see in 2023. These trends are reflective of the growing popularity of climate-wise gardening practices, new gardening ideas for... more »

Plantpeddler Names Top Poinsettias at Variety Day

This year’s Poinsettia Variety Day trial in Northeast Iowa featured over 175 commercial and pre-release poinsettia varieties. On Thursday, Dec. 1, representatives from all commercial poinsettia breeders, broker representatives and growers were in attendance from... more »

Gardeners Plan to Continue Planting in 2023, Survey Says

Despite extreme spring weather and growing economic concerns in 2022, gardeners have a positive outlook for 2023. Axiom’s newly released Gardening Insights Survey found homeowners in several age groups and experience levels are looking forward... more »

Pantone Chooses Floral-Friendly 2023 Color of the Year

Pantone has named Viva Magenta 18-1750 as its Color of The Year for 2023. Vibrating with vim and vigor, it is a shade rooted in nature descending from the red family and expressive of a... more »

What’s Next in Houseplants

At its peak, 17.9% of the American workforce was working primarily from home — triple the pre-pandemic numbers — according to the American Community Survey released by the U.S. Census Bureau in September. And though... more »

Engaging Plant Purchasers Through Online and In-Person Communications

Plant customers are changing. When I first started my graduate work, it was immediately after the Great Recession, and horticulture customers indicated plants were luxury goods. Given the economic environment, this is not surprising. [caption... more »

Costa Farms Pivots to Consumer Marketing

Costa Farms is shifting its communication strategy to an increased focus on indoor and outdoor gardeners. As a part of this strategy, the company has launched a branding effort and consumer marketing campaign and is... more »

Redwire Advances Greenhouse Growing at the International Space Station

Redwire Corp. has announced it will be developing the only commercially owned and operated spaceflight-qualified plant growth platform capable of growing plants from seed to maturity in space. Redwire Greenhouse, scheduled to launch to space... more »