Dümmen Orange will host its 2025 Flower Trials exclusively at its De Kwakel location in the Netherlands during Week 24, consolidating its presentation to a single site.
The move aims to streamline the event and provide a complete showcase of the company’s ornamental plant offerings. The De Kwakel site features both indoor and outdoor spaces for displaying potted plants, hanging baskets, bedding plants, perennials and model gardens.
“Our venue in De Kwakel is ideally located in the middle of the Flower Trials region, making it easily accessible for our customers,” said marketing manager Tobias Guré. “The site offers both a spacious indoor area and a large garden, allowing us to deliver a comprehensive and diverse presentation of our products.”
The event will feature displays for florists, garden centers and other retail audiences, including ready-made concept solutions and current horticultural trends.
For greenhouse growers, this focused setup may offer a more efficient way to assess Dümmen Orange’s genetics, concepts and merchandising ideas. The company’s decision reflects a broader trend of consolidation, as Flower Trials locations in Germany have declined in recent years.
By centralizing resources, Dümmen Orange aims to improve service and product visibility while offering visitors the chance to interact with the full team and portfolio in one location.
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