Jun 15, 2007

“Go Green” Awareness Campaign LaunchedSource: SRA

Swanson Russell Associates (SRA) has partnered with the University of Nebraska-Lincoln’s (UNL) Department of Agronomy and Horticulture, creating the department’s “Go Green” awareness campaign. Armed with posters, t-shirts, bags, buttons and brochures, the “Big Red Green Team” now has an educational and vibrant campaign utilized at college fairs and through informational mailings that highlight the variety of opportunities and careers the department offers. With a target audience of high school and first- and second-year college students, the campaign showcases not only the educational and career opportunities students can receive with the department but also calls attention to the national movement of “green living.” The department kicked off its inaugural awareness campaign in early 2007 at the Big Red Road Show held on campus.

By encouraging awareness of the department’s programs, SRA receives valuable insight into horticulture-based businesses and their products. This information helps SRA better serve its existing clients and attract new ones. In addition, the department provides testing services to analyze SRA’s green industry clients’ products for performance and quality.

For more information, visit www.sramarketing.com.