A free Priva webinar held on June 18 explored how commercial greenhouse growers can use data to improve consistency, efficiency and sustainability in their operations.
Titled “Empowering the Grower: Unlock the Full Potential of Your Greenhouse Data,” the session highlighted tools and strategies for using climate control systems, AI-driven analytics and precision resource management. The event was aimed at growers, operations managers and agtech professionals.
Dirk Prins of Priva hosted the webinar, joined by speakers Adam Greenberg of IUNU and Ranier Sandoval of Blue Radix. Topics included translating greenhouse data into actionable insights, reducing environmental impact and increasing reliability through autonomous cultivation practices.
“Data has become the most powerful tool in a grower’s toolkit,” said Dirk Prins. “This session is about turning insight into action and helping growers achieve greater control, predictability and efficiency in their operations.”
As the horticulture industry faces growing pressure to produce more with fewer resources, webinar organizers say using automation and analytics can help greenhouse operators maintain quality while managing costs and sustainability goals.
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