NGB Publishes 2021-22 Crop Trend Report
As part of its mission to “Inspire, Connect and Grow,” National Garden Bureau (NGB) has published its inaugural 2021-2022 Crop Trend Report that will provide plant and seed brokers/distributors, growers and retailers with an insider view on crop trends necessary to make business decisions based on insights from the plant breeding community.
Created by industry, for the industry, the new 2021-2022 Crop Trend Report from NGB fills an information gap that many in the plant industry have been requesting for years – a historical view of crop performance.
Unlike Market Research firms that glean information from public sources, this is a historic moment where the crop trends presented in this report are based on data provided by the very same companies breeding, producing and marketing these crops.
The data used to compile this report comes from the three Breeder-Producer Market Share Surveys NGB has been conducting for the past 30+ years. From this information, NGB has created a high-level summary of crop trends for the benefit of all channel partners.
Commentary for each crop has been provided by the survey participants who are subject matter experts. The commentary underscores the trend line with insights on breeding direction and market changes.
In this inaugural year, the 2021-2022 Crop Trend Report includes details on 20 annual crops, 14 perennial crops, 10 shrubs, 12 edibles and two seasonal crops.
2021-2022 Crop Trend Report Table of Contents
Page 3 … Overview
Page 4 … Methodology
Page 5 … Top Sellers
Page 6-15 … Annuals
Page 16-22 … Perennials
Page 23-27 … Flowering Shrubs
Page 28-34 … Edibles
Page 34 … Seasonal Crops
Page 35 …. Closing
Possessing these details will allow NGB, the survey participants and Crop Trend Report purchasers to guide the dialogue about our industry’s health and vigor.
This 2021-2022 Crop Trend Report is now available for purchase by horticulture industry segments as outlined in the pricing list below.
- Brokers, Growers & Retailers (NGB Members): $3,000
- Brokers, Growers & Retailers (non-NGB Members): $4,500
- Education/Academia: $3,000
- Participating breeders of the Market Share Survey (NGB Members): $1,500
- Participating breeders of the Market Share Survey (non-NGB Members): $2,500
- Non-participating breeders of the Market Share Survey, media and market research companies and all others not listed above: $50,000
To obtain the member discount, please consider joining National Garden Bureau to support the industry’s only non-profit ambassador for gardening.
Five different membership tiers are described on the NGB website. For more information on membership, please contact Diane Blazek or Membership Coordinator Gail Pabst.
To purchase the 2021-2022 NGB Crop Trend Report, please email Diane Blazek your intent to purchase.