Suntory Expands Princettia Supply

Just in time for the next poinsettia season, Suntory Flowers has announced it will license three farms to produce Princettia euphorbia cuttings for North America in 2021.

The company’s long-standing partnership with Dümmen Orange will continue as the primary cuttings source for Princettia varieties in North America.

In 2021, Princettia will be a new offering for Vivero International in Mexico and Beekenkamp in Ethiopia.

Princettia is a brand of interspecific hybrid euphorbias that bring significant improvements to traditional poinsettias. The series is known for vibrant colors, and varieties blend especially well in combination plantings. Plants are compact and branching to create more flower clusters with smaller bracts for a premium centerpiece look.

“We are very pleased with the growth in Princettia sales driven by our Pure White variety and signature standout pinks,” said Masashi Matsumura, executive general manager for Suntory Flowers. “We feel the potential is even greater still and look forward to expanding the Princettia category through production and marketing partnerships.”

For more information about Princettia euphorbias, visit www.suntoryflowers.com.