May 6, 2013

Mother’s Day 2013 Will Be Blooming By Tim Hodson

It looks like the economic recovery is in full swing when it comes to Mother’s Day 2013.

The reason I say this is because the National Retail Federation (NRF) is projecting that consumers will spend nearly $21 billion on Mom this weekend. That’s an 11 percent increase over last year when $18.6 billion was spent on Mother’s Day gifts.*

The really good news is that more than 10 percent of that total will be spent on flowers! The NRF is estimating that $2.3 billion worth of flowers will be purchased this weekend. While the NRF doesn’t break it down by flower type, that’s still a lot of flower$.

Overall, according to the NRF, consumers will spend an average of $168.94 on their mothers compared to $152.52 in 2012.

It seems like it has been a while since we have seen any kind of double digit growth when it comes to consumer spending – and it is even nicer to see that our industry will be capitalizing on this positive trend!

So I’ve got to ask, have your bought you Mom a Mother’s Day gift yet?

Do You Know a Hero?

Don’t forget we are looking for nominations for GPN’s 2013 Hort Hero. If you know someone who is truly making a lasting impression and a real difference in our industry, then we would like to hear about him or her.

Drop me a line at thodson@greatamericanpublish.com and let me know why you think that person should be our Hort Hero.

We will be taking nominations until May 31.

– Tim

*These projections are based on an NRF survey of nearly 5,000 Americans and their purchasing trends for the Mother’s Day holiday.