Mar 26, 2009

Unique Campaign Celebrates the Power of FlowersSource: Association of Colombian Flower Exporters, Flower Promotion Organization

In an effort to convey the “power of flowers” to customers, Asocolflores has launched a unique marketing campaign to convince consumers of the benefits of buying flowers.

From March to June, New York City visitors and residents passing through Time Square won’t help but get the message.

Asocolflores, as part of its “Colombia, Land of Flowers” marketing campaign, has contracted for the CBS Super Screen, a 26-inch wide by 20-inch high full color and full animation electronic billboard located at Times Square (42nd Street, between Seventh and Eighth avenues) to feature two 15-second spots per hour, which will run 18 hours per day (from 6 a.m. to midnight), seven days a week.

The screen generates more than 1.5 million consumer impressions per day. A different theme and message will be featured each month.

The March 2009 video message focuses on key findings from the Harvard Medical School research study funded by the Flower Promotion Organization (FPO) and marketed last year by the FPO/SAF Alliance. The scrolling screen shot includes research from Harvard proving that flowers decrease depression, anxiety and stress while increasing compassion, enthusiasm and energy. During this time of widespread stress and anxiety, consumers are looking for small ways to cope – and flowers provide just that.