Mar 20, 2012

Costa Farms Introduces New Hibiscus CollectionSource: Costa Farms

Consumers looking for an escape to a tropical paradise can find it this spring at retailers nationwide with the launch of Costa Farms’ new Tropic Escape Hibiscus collection.

The new hibiscus collection from Costa Farms includes 12 patented varieties that are easy to grow and bloom twice as long as traditional hibiscus.

“The oversized, showy flowers in the new Tropic Escape Hibiscus collection are a magnet for customers looking for an instant impact on their patio, porch, poolside or garden this spring,” says Jose Smith, president and CEO of Costa Farms. “The bold colors capture the romance of the tropics and create a sense of optimism that lifts your spirit.”

Frilled, brightly colored blooms from 7 to 9 inches with ruffled, overlapping petals in hues of orange, red, yellow, pink and white will stop customers in their tracks and enliven everyone’s outlook this spring.

“Retailers can capitalize on the Pantone Color Institute’s popular Color of the Year, Tangerine Tango, by displaying ‘Mandarin Mojito’ or ‘Tiki Temptation’ with the same orangey hues that capture the spirit and passion of the tropics,” says Smith.

According to Smith, Costa Farms plans to add more patented varieties to the collection every spring, building the brand as a must have for hibiscus lovers.

All Tropic Escape Hibiscus are grown in sustainable coconut coir media and come with bold branded packaging, tags and QR code to make it easy for consumers to get care tips. More tips are available on Costa Farms’ YouTube channel.

Costa Farms’ Tropic Escape Hibiscus collection is available at retail stores nationwide this spring.

For more information, visit www.costafarms.com.