DeVonne Friesen

Van Belle Nursery, Abbotsford, British Columbia

Sales & Marketing Manager

Responsible for helping rebrand nursery as two distinct operating units — Young Plants and Retail Ready; Developed new brand message pyramid for company that “fueled the redesign of our complete digital and print marketing suite.”

Can’t live without: “relationships with people close to me. Without my family, friends and team members, life would be dull indeed!” Favorite hobbies: Reading great literature and golfing. Favorite foods: Thick-cut New York steak and blueberries for dessert.

Secret Life: Has a home library with more than 1,000 volumes of fine literature.