Oct 5, 2018

Adaptive Plastics Introduces New Brand Identity

Adaptive Plastics, the maker of Solexx greenhouses and greenhouse coverings, is embarking on the company’s next chapter with a comprehensive rebrand.

The company has a new name, Adapt8, which reflects the innovations within the organization and its products, innovations that meet the rapidly evolving market needs the company has navigated throughout its 48 year history.

The company chose the figure 8 in a nod to the infinity symbol to represent its ongoing commitment to sustainability through considering long-term economic, social and environmental impacts. Adapt8 also has a new logo, visual identity and website at www.adapt8.us.

Adapt8’s mission is “to change the way the world grows food with innovative and quality products for agricultural, gardening and industrial customers.”

“All of us at Adapt8 are very excited about our new identity because it so accurately portrays who we are, where we came from, what we offer today and where we’re going tomorrow,” said Michelle Moore, CEO of Adapt8. “While our commitment to our customers will never change, our new brand positions us for more growth opportunities. We believe it’s the best way to meet the challenges of the future and develop savvy, science-based solutions to overcome them.”

Visit www.adapt8.us for more information.