Jul 18, 2023

NGB annouces featured crops for 2024 “Year of the” program

National Garden Bureau (NGB) has announced the 2024 “Year of the” crops.

The “Year of the” program chooses crops specifically for the North American market that are easy to grow, genetically diverse, and with a lot of new breeding to showcase. Breeders, brokers, seed companies, growers, retailers and garden communicators throughout the U.S. and Canada can highlight these flowers and plants in their marketing to help generate interest in and sales of these crop classes.

Year of the Lily – Bulb
Year of the Angelonia – Annual
Year of the Squash – Edible
Year of the African Violet – Houseplant
Year of the Hosta – Perennial
Year of the Buddleia – Flowering Shrub

Beginning Nov. 1, 2023, National Garden Bureau will have photos of numerous varieties of all six crops (provided by NGB members) posted on the NGB website. NGB also creates PDF’s of fact sheets, flyers, handouts, signs, posters, PowerPoint presentations, etc. that are available for anyone’s use. After Nov. 1, all of the above can be downloaded at no charge from the NGB website. These tools will help the North American home garden industry promote these non-branded, non-specific varieties to consumers and encourage gardening with these crop classes.

Consumer publicity of the “Year of the” program will begin in January 2024.