Bailey Nurseries announces marketing and brand personnel changes
Bailey Nurseries has made changes to its marketing and brand teams. In marketing, Gretchen McNaughton has been named communications and content strategist, and Katie Swartzer has joined as social media specialist.
On the brand team, Rachel Prescott has joined as retail and landscape program coordinator. These changes will expand support for Bailey customers as well as partners for Bailey consumer brands worldwide.
McNaughton has been with Bailey for over two years, working as the communications and content specialist. In her new role as communications and content strategist, she will lead the team that covers consumer-focused content, Bailey and its Consumer Brands’ social media channels, and public relations activities.
“Since joining the team, Gretchen has brought fresh ideas, refined our processes, and shown herself to be a strong leader. We are excited for her to take on additional responsibilities and offer additional strategic insights in her new position,” says Ryan McEnaney, marketing and communications manager.
Katie Swartzer joins Bailey as the social media specialist, where she will be responsible for the day to-day implementation of social media and digital content for Bailey Consumer Brands and Bailey social media.
“We are thrilled to create this new role and welcome Katie to the team,” McEnaney says. “Her background in marketing agency work, social media, and public relations supports our focus on growing what’s next with these crucial channels.”
Rachel Prescott joins Bailey with a background in production management and sales. She joins the brand team as the retail and landscape program coordinator, leading efforts in building relationships with garden center and landscape partners.
“We are thrilled to add someone with Rachel’s background and personality to our brand team,” says brand and business development manager Layci Gragnani. “Her infectious positive attitude and deep background in production & landscape complement our team nicely and will help in our efforts as we continue to grow our brands across the garden center and landscape channels.”