Trends

Taking on trends at CAST 2023

CUT FLOWERS CONTINUE The cut flowers trend has been ongoing since its first bump during the pandemic. Many breeders are looking at current and new varieties in their lineups to find more options for cut... more »

Top trends influencing consumer plant choices

What plants will your customers be looking for this season? A few consumer trends are emerging that offer some insights into the styles, plants and gardening topics your customers are interested in right now. “Tapping... more »

Duets: Consumer behavior and the economics of profitability

Today’s guest is Alicia Rihn, assistant professor at the University of Tennessee. Alicia earned an undergraduate degree from the University of Wisconsin and master’s and doctorate degrees from the University of Minnesota. Her research program... more »

Pennsylvania Horticultural Society Shares Top Gardening Trends of 2023

The Pennsylvania Horticultural Society (PHS) shared a list of the top trends gardeners can expect to see in 2023. These trends are reflective of the growing popularity of climate-wise gardening practices, new gardening ideas for... more »

Plantpeddler Names Top Poinsettias at Variety Day

This year’s Poinsettia Variety Day trial in Northeast Iowa featured over 175 commercial and pre-release poinsettia varieties. On Thursday, Dec. 1, representatives from all commercial poinsettia breeders, broker representatives and growers were in attendance from... more »

Gardeners Plan to Continue Planting in 2023, Survey Says

Despite extreme spring weather and growing economic concerns in 2022, gardeners have a positive outlook for 2023. Axiom’s newly released Gardening Insights Survey found homeowners in several age groups and experience levels are looking forward... more »

Pantone Chooses Floral-Friendly 2023 Color of the Year

Pantone has named Viva Magenta 18-1750 as its Color of The Year for 2023. Vibrating with vim and vigor, it is a shade rooted in nature descending from the red family and expressive of a... more »

What’s Next in Houseplants

At its peak, 17.9% of the American workforce was working primarily from home — triple the pre-pandemic numbers — according to the American Community Survey released by the U.S. Census Bureau in September. And though... more »

Engaging Plant Purchasers Through Online and In-Person Communications

Plant customers are changing. When I first started my graduate work, it was immediately after the Great Recession, and horticulture customers indicated plants were luxury goods. Given the economic environment, this is not surprising. [caption... more »

Costa Farms Pivots to Consumer Marketing

Costa Farms is shifting its communication strategy to an increased focus on indoor and outdoor gardeners. As a part of this strategy, the company has launched a branding effort and consumer marketing campaign and is... more »