Trends

5 Floral Trends for 2023

Bright and flashy colors, dried and preserved blooms and an overall emphasis on nature are among some of this year’s floral trends. Here are some of the trends on tap this year. Neutral Tones Classic... more »

GPN September 2023 Editor's Letter featuring the cover image of the current issue

FROM THE EDITOR: BEAUTY IS A GIFT

Beauty is a gift from nature. It comes in all forms, shapes and sizes, and when it comes to the birth of a baby, it is a gift — filled with wonder and excitement! It... more »

Finding the favorites at CAST 2023

Keeping up with consumer trends, making sure varieties are easy to produce for growers and can withstand environmental conditions to please consumers, bringing new colors and textures to gardens — it’s what CAST is all... more »

New consumer research released on sustainable practices in the floral industry

The results from a new consumer research study, U.S. Consumer Perceptions and Willingness to Pay for Sustainable Environmental Practices in the Floral Industry, have been released. The study was led by researchers at Mississippi State... more »

SAF adds breeder category to Outstanding Varieties Competition

The Society of American Florists is expanding its Outstanding Varieties Competition. The competition, which takes place during SAF's Annual Convention, will now include new or limited availability varieties from breeders, in an effort to help them get valuable feedback... more »

Taking on trends at CAST 2023

CUT FLOWERS CONTINUE The cut flowers trend has been ongoing since its first bump during the pandemic. Many breeders are looking at current and new varieties in their lineups to find more options for cut... more »

Top trends influencing consumer plant choices

What plants will your customers be looking for this season? A few consumer trends are emerging that offer some insights into the styles, plants and gardening topics your customers are interested in right now. “Tapping... more »

Duets: Consumer behavior and the economics of profitability

Today’s guest is Alicia Rihn, assistant professor at the University of Tennessee. Alicia earned an undergraduate degree from the University of Wisconsin and master’s and doctorate degrees from the University of Minnesota. Her research program... more »