Trends
Bloomin’ Easy gives consumers AR experience with top varieties
Bloomin’ Easy is the first ornamental plant brand to give consumers the ability to use augmented reality (AR) to experience top varieties in any space on their mobile device. The brand went live with AR... more »
Trend report from Indoor Ag-Con
Indoor Ag-Con returns March 11-12, 2024, offering attendees an insider look into the driving forces behind the ever-evolving vertical farming/greenhouse/controlled environment agriculture industry. Boasting an expanded Expo Hall with 200 exhibiting companies offering the most... more »
5 floral trends for 2023
Bright and flashy colors, dried and preserved blooms and an overall emphasis on nature are among some of this year’s floral trends. Here are some of the trends on tap this year. Neutral Tones Classic... more »
Editor’s Letter: Beauty is a gift
Beauty is a gift from nature. It comes in all forms, shapes and sizes, and when it comes to the birth of a baby, it is a gift — filled with wonder and excitement! It... more »
Finding the favorites at CAST 2023
Keeping up with consumer trends, making sure varieties are easy to produce for growers and can withstand environmental conditions to please consumers, bringing new colors and textures to gardens — it’s what CAST is all... more »
New consumer research released on sustainable practices in the floral industry
The results from a new consumer research study, U.S. Consumer Perceptions and Willingness to Pay for Sustainable Environmental Practices in the Floral Industry, have been released. The study was led by researchers at Mississippi State... more »
SAF adds breeder category to Outstanding Varieties Competition
The Society of American Florists is expanding its Outstanding Varieties Competition. The competition, which takes place during SAF's Annual Convention, will now include new or limited availability varieties from breeders, in an effort to help them get valuable feedback... more »
Taking on trends at CAST 2023
CUT FLOWERS CONTINUE The cut flowers trend has been ongoing since its first bump during the pandemic. Many breeders are looking at current and new varieties in their lineups to find more options for cut... more »
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