March 2024

CAST 2024 new variety preview

Breeders provide a peek at what’s in store for new varieties at California Spring Trials 2024

Culture Report: Cyclamen

Schoneveld Breeding offers new varieties with large, abundant blooms and landscape compatibility

Duets: Peat industry confusion

Joining me to discuss peat moss is James Altland, research leader for the Application Technology Unit of the USDA Agricultural Research Service in Wooster, Ohio.  James earned his undergraduate de... more

Editor’s letter: Events and new varieties

The 2024 California Spring Trials event is so close! This month, many of us will be absorbing the eye candy of new introductions and improved genetics breeders will offer in 2025. So many colors, text... more

Forty Under 40 Perspectives: Leveraging marketing for powerful recruiting

Living in a post-pandemic world, we know the power and importance of attracting quality personnel to build loyalty and legacy and grow business. We are in an age of economy where employees’ interest... more

Irrigating with technology

Irrigation pros give us an update on systems tech and what’s coming in 2024

Unearth your potential

Take part in Grow Forward — an essential educational series for young professionals to nurture a successful career

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