Jul 5, 2021

Green Fuse Botanicals Appoints Jim Devereux to CEO

Green Fuse Botanicals has announced that Jim Devereux has been appointed chief executive officer for the company. Jim joined Green Fuse in 2017 and has been an important part of the company’s growth during his tenure.

Jim’s work experience has encompassed growing, sales, distribution, breeding and company management. His 20 years in the horticulture industry included positions with Henry F. Michell Company, Gulley Greenhouses and Dümmen Orange. He has served on numerous boards and is past-president of All-America Selections.

Steve Jones, president of Green Fuse said, “Jim’s experience and his strong leadership skills will be important assets for guiding a cutting-edge breeding and production company.  During his time at Green Fuse, the company has experienced unprecedented growth in new directions. He is mindful of our desire to discover new trends and not follow the lead of other companies.  Importantly, he can identify the opportunities for growth with the contemporary live plant consumer.”

Jones will remain active in the company as Jim assumes his general management role.

For more information, please email info@green-fuse.com or call 805.933.5599.