
Proven Winners adds shrubs to EZ Scape program
Proven Winners ColorChoice Shrubs will now be included in the Proven Winners EZ Scape program, expanding the scope of the landscape planning tool originally built around perennials. The collaboration was announced by Spring Meadow Nursery and Walters Gardens, key partners in the Proven Winners brand.
EZ Scapes are themed planting “recipes” that help gardeners choose plants based on landscape goals such as drought tolerance, pollinator support, shade conditions and deer resistance. With the addition of shrubs, these plans now offer greater seasonal interest and structural diversity.
“EZ Scapes were designed to simplify garden planning for consumers and provide retailers with a turn-key selling tool,” said Christa Steenwyk, vice president of sales and marketing at Walters Gardens. “By including Proven Winners ColorChoice shrubs, we’re expanding the design and functionality of these recipes.”
The program, originally developed by Walters Gardens, will now include integrated perennial-shrub combinations as well as shrub-only options. All existing perennial-focused recipes will remain available.
Stacey Hirvela, marketing manager at Spring Meadow Nursery, said the expanded offering complements existing tools designed to help growers, retailers and consumers succeed with Proven Winners plants.
EZ Scapes are supported by in-store signage, planting diagrams and digital tools to help customers visualize plant spacing, seasonal progression and mature landscape outcomes.