Jul 16, 2004

Simply Beautiful Announces New Fall ProgramSource: Ball Horticultural

Simply Beautiful recently announced the arrival of Snow Angels, an autumn program developed exclusively for independent garden centers. The new program has a comprehensive selection of cold- and frost-tolerant products ideal for fall sales. Snow Angels promotional tools include special plant tags, bench cards and posters, all designed to help garden centers increase sales in the fall season.

The Snow Angels program includes an extensive lineup of products from Ball Seed. There is a full roster of pansies and violas available including the new, large-flowered XXL series; the medium-flowered Panola series; the petite-flowered Sorbet violas and more. All pansies and violas in the program come with a Simply Beautiful-backed consumer overwintering guarantee. There will also be a number of other varieties in the program including a wide array of perennials and specialty garden annuals like ‘Bouquet Purple’ dianthus, Rising Sun coreopsis, Abunda bacopa, ‘Ice Star’ leucanthemum or ‘Purple Majesty’.

The Snow Angels program from Simply Beautiful is available to independent garden centers in the United States and Canada exclusively through Ball Seed. It is being offered on a trial basis in fall 2004. For more information about Snow Angels call (800) 879-BALL.