Mar 24, 2017
New Campaign Debuts to Increase Awareness of Benefits of Flowers By Tim Hodson

According to the calendar, spring “officially” arrived last week.

Depending on where you are located, Mother Nature might have something else to say about whether or not spring actually arrived when the calendar said it would.

If spring hasn’t arrived yet in your area, it will very soon.

To celebrate spring, help educate consumers and raise awareness of the products you produce, the International Floriculture Expo (IFE) recently launched an online social media campaign called Happy Healthy Flowers (#happyhealthyflowers).

The goal of the campaign is to promote research that details the health benefits of giving and receiving flowers. Participants are asked to share a floral image on social media using the hashtag #happyhealthyflowers. For every social media post, IFE will donate a flower. Floral donations will be made to hospitals around the country.

Studies done at Rutgers University and Harvard University have long shown there are a myriad of benefits to giving and receiving flowers.

“This information is not necessarily new, yet so many consumers are still unaware of the positive effects that flowers have on happiness, stress levels, moods, seniors’ well-being, the list goes on. We are always looking for ways to be advocates … and we are excited to help spread this message. With current trends focusing on health and wellness, we want people to be aware that flowers have an important role to play,” said Christine Salmon, event manager of the IFE.

“Not only do we aim to raise awareness of the benefits of flowers online, but we will follow this up by bringing flowers in person to patients, their families and staff in the communities in which we live and work and beyond. We hope to donate several thousand flowers to brighten their days,” Salmon said.

This year the International Floriculture Expo will take place June 13-15, in Chicago, Illinois. IFE is one of North America’s largest business-to-business trade shows for the floral industry, uniting growers, retailers, mass market retail buyers, florists, suppliers and other industry professionals.

You can learn more about the #happyhealthyflowers initiative at

— Tim


Tim Hodson