Aug 9, 2019

Global Organization Releases Report on Industry’s Future By Tim Hodson

The International Association of Horticultural Producers (AIPH) is continuing to take a look into the industry’s future with its International Vision Project — an initiative designed to create a forecast for the global horticulture industry through 2030.

The AIPH’s International Vision Project (IVP) recently published its second report on “Production and Markets: The Future of Ornamentals.”

Establishing that a variety of macro socio and economic factors continue to lead to changes in consumer buying behavior, the report asks should the ornamentals industry reposition itself by identifying three key segments which present the greatest opportunity for growth (governments, consumers and the private sector).

The report explores the industry’s potential for securing its share of future spending as well the constraints for supply and production.

Based on a country selection model and using key indicators and trends, the report presents detailed analysis and forecasts for production and demand in the United States and China (mature domestic producers), Colombia, Ecuador and Kenya (emerging exporting producers) Brazil, Mexico, Asia, Thailand, Malaysia, Philippines, Vietnam and Indonesia (emerging domestic producers).

The report will help policymakers and industry players to optimize and explore future markets, consumer segments and other opportunities.

The IVP report is published by an AIPH Steering Committee, made up of a team of international horticultural experts. The AIPH project will continue to grow and develop and is welcoming new contributors. If you would like to join the team contact sg@aiph.org.

The first IVP report “Ornamental Horticulture, A Growing Industry?” was published in January. Both reports are now available free of charge and online at the AIPH website: aiph.org/the-international-vision-project.

— Tim