Oct 19, 2021
Survey Says Gardeners Will Be Growing More in 2022 By Tim Hodson

According to a recently released survey of consumers, it looks like the horticulture industry will continue to ride its pandemic popularity wave next year. That is just one of the findings of the 2022 Gardening Insights Survey where 62% of those surveyed say they will be planting more in the coming year.

That number is even higher with millennials, with nearly 76% of that age group planning to expand and plant more. Just over 30% of all respondents say they will plant about the same as they did in 2021.

The survey, conducted by Axiom Marketing, a market strategy consulting company based in Minneapolis, Minnesota, shows that next year will see gardeners investing more time and money, with 44% indicating they plan to spend more hours gardening than they did this year.

More than 28% say they will spend more money in 2022, nearly 68% will spend the same as they did in 2021.

When asked what is driving their interest, the top response focused on gardening’s ability to lower stress and create an overall sense of health and well-being. Spending more time with family outdoors and spending more time at home tied for second, while creating a beautiful outdoor space and food gardening tied for third.

Eighty-four percent say they felt they were successful with their gardening tasks in 2021. “What is even more encouraging is that number jumps to more than 90% when it comes to millennials. We believe if this group feels successful, that means the industry will have long-term growth. Millennials see gardening as more than just a hobby, it’s an extension of their home and a chance to enhance outdoor living space,” says Kathleen Hennessy, head of Axiom’s horticulture marketing group.

You can learn more about the 2022 Gardening Insights Survey at www.axiomcom.com.

— Tim

 

Home Depot, Walmart Team Up for Faster Delivery

The Home Depot and Walmart are working together to expand same-day and next-day delivery capabilities for Home Depot customers with Walmart GoLocal. Home Depot will offer delivery with Walmart GoLocal in select markets in the coming weeks, with plans to expand to multiple markets by the end of 2021. Products that qualify for this scheduled delivery, including tools, fasteners, paint and other supplies that easily fit in a car, will have that option enabled at online checkout. “This partnership brings us even closer to our goal of offering same-day or next-day delivery to 90 percent of the U.S. population,” said Stephanie Smith, senior vice president of supply chain for The Home Depot.

Plant-Based Foods Top Whole Foods ’22 Food Trends Report

Whole Foods Market recently unveiled its top 10 anticipated food trends for 2022 in the retailer’s seventh-annual Trends predictions. Each year, a Trends Council of more than 50 Whole Foods Market team members, including local foragers, regional and global buyers, and culinary experts compile trend predictions based on decades of experience and expertise in product sourcing and studying consumer preferences, as well as in-depth workshopping with emerging and existing brands. Among the plant-based products making the grocer’s top picks are ultraurban farmed edibles, hibiscus-flavored drinks, Yuzu (an Asian citrus fruit), sunflower seeds and functional drinks with botanicals and probiotics.

Lowe’s Debuts New Media Network

On Oct. 13, Lowe’s announced the launch of One Roof Media Network, a retail media service providing an extensive portfolio of advertising services designed to put brands at the forefront of the home lifestyle movement. The network brings together data-driven insights, foresight into consumer behaviors and home category trends and customized advertising products under one roof to help brand partners drive relevancy and sales with the home lifestyle customer. “Leveraging Lowe’s deep understanding of the home lifestyle customer and real-time trends, Lowe’s One Roof Media Network will serve as an extension of our partners’ marketing teams, helping them develop custom, comprehensive approaches designed to deliver on their business goals,” said Marisa Thalberg, Lowe’s EVP.


Tim Hodson

Tim Hodson is the editorial director of GPN and Big Grower. He can be reached at [email protected]



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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Kait Barry
Susan Judd
Alex Kantor
Liz Hughes
Andrew Konicki
Kit Leider Pierri
Lauren Kirchner
Michelle Opela
Judson LeCompte

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