Daniel Norden
40 Under 40, Class of 2020

Daniel Norden

Company

Profile Products

Job Title

Senior R&D and Technical Manager-Horticulture

Accomplishments

• Helped to commercialize and introduce innovative new substrate raw material, HydraFiber, to the horticulture market.

• Was a member of the R&D team at one of the first substrate companies to successfully commercialize the first wood fiber substrate. Also served as company’s quality control manager.

Extracurricular

Daniel’s favorite hobby is photography. He started when he was 5 years old and plant macrophotography is one of his favorite subjects today.

Fun Facts

Pass The Popcorn: “The Empire Strikes Back” is his favorite movie. “For a kid growing up in the 80s, there was nothing better and it still holds up today. It is special getting to watch them with my kids now that they are old enough.”





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GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
Ben Vliestra
Sidney Phelps
Jennifer Moss
Daniel Norden
W. Garrett Owen
Jessica Montgomery
Elien Peters
Rose Oberholzer
Nikki Melin

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345

616.887.9008
May 2020 GPN
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