Daniel Norden
40 Under 40, Class of 2020

Daniel Norden


Profile Products

Job Title

Senior R&D and Technical Manager-Horticulture


• Helped to commercialize and introduce innovative new substrate raw material, HydraFiber, to the horticulture market.

• Was a member of the R&D team at one of the first substrate companies to successfully commercialize the first wood fiber substrate. Also served as company’s quality control manager.


Daniel’s favorite hobby is photography. He started when he was 5 years old and plant macrophotography is one of his favorite subjects today.

Fun Facts

Pass The Popcorn: “The Empire Strikes Back” is his favorite movie. “For a kid growing up in the 80s, there was nothing better and it still holds up today. It is special getting to watch them with my kids now that they are old enough.”