Laura Masor
40 Under 40, Class of 2021

Laura Masor


Ball FloraPlant

Job Title

Plant Breeder


  • Continues to innovate and improve in the crop classes that she breeds and manages, which include calibrachoa, verbena, angelonia and coleus.
  • Conceptualized and developed the Cha-Cha series of calibrachoa in less than four years.
  • Earned her master’s degree and Ph.D. from Texas A&M in less than six years.


On Her Download List: “I love podcasts and listen to them all day. My favorites are My Favorite Murder, Armchair Expert, Science Friday, Fresh Air and Planet Money.”

Fun Facts

She’s a Catwoman: Laura can’t live without her cats. “I have one sweet giant black kitty named Sambuca and a pair of youngsters, Big Tex and Crawdad, that I got through fostering for the local animal shelter this summer. They have definitely kept me sane and entertained through quarantine.”

Latest Photos see all »

GPN recognizes 40 industry professionals under the age of 40 who are helping to determine the future of the horticulture industry. These individuals are today’s movers and shakers who are already setting the pace for tomorrow.
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