40 Under 40, Class of 2015

Matt Willoughby


Henry F. Michell Co., Aiken, South Carolina

Job Title

Sales Representative


As a plant broker, works with grower customers to provide advice on specific crop requirements. Received company’s Rookie of the Year award in 2012. Named company’s perennial product specialist in 2014 and shares his expertise with customers and colleagues to provide better understanding of products.


Music in the Garden: Matt attended Mississippi State University on a music scholarship but majored in horticulture.

Fun Facts

A Down Under Proposal: Matt proposed to his wife, Jennifer, in Sydney, Australia in 2000 on the harbor side of the Sydney Opera House.