40 Under 40, Class of 2017

Shane Franklin Rogers


Four Star Greenhouse

Job Title

Online Sales Manager


  • Built a new e-commerce business selling annuals, perennials, shrubs, veggies, herbs and more through Amazon.com and the Home Depot.
  • Along with a team of five others, has consistently grown sales, provided industry leading content and ships all products within one day of order.


Ace in the Air: Shane is an instrument rated pilot of high-performance planes. He can fly powerful planes and navigate them from takeoff to approach for landing in no-visibility conditions.

Fun Facts

On the Bookshelf: “My favorite book is ‘Outliers’ by Malcolm Gladwell, an author I truly respect for his ability to look at things both differently and more clearly. I question a lot of conventional wisdom our world embraces … I challenge myself and my team to question our processes, goals, objectives and everything else with the goal of making things better.”