Jun 27, 2008

Aquatrols Launches Water Impact AllianceSource: Aquatrols

A new organization dedicated to educating and promoting effective communications between regulators, consumers and water users in the green industries has just been launched by Aquatrols, a product manufacturer that strives to help customers optimize their use of water resources.

And the timing couldn’t be better. In the industry’s ongoing struggle to manage an escalating water crisis, having a voice in the regulatory debate is vital. The newly formed Water Impact Alliance (WIA) is a source for information and communication for green-industry professionals on key issues affecting water resource regulation at the federal, state and local levels.

The organization plans on partnering with other green industry groups and provide information and unique planning tools to industry professionals, helping them communicate as effectively as possible with regulators, consumers and other key stakeholders about water stewardship and conservation. The WIA was formed in part as an industry response to increasing water regulations at all levels, according to Aquatrols. “It’s not enough to craft and adopt best management practices – we need to communicate that to consumers and other key stakeholders, so they get the true picture of our industry’s hard work in this area,” says Kathy Conard, marketing manager for Aquatrols.

It’s important that green industry professionals “be proactive and get involved early on at the local level,” Conard adds. “Being part of the debate before new regulations are created is essential to influencing that process.”

For more information, contact Conard at kathy.conard@aquatrols.com.