Jan 22, 2010

Ecke Highlights Poinsettia “Fashions”Source: Paul Ecke Ranch

Ecke Ranch recently hosted its annual Poinsettia Trial and Open House, but it wasn’t the cultivars that generated the attention. This time around, a record number of attendees wanted to know more about design trends.

Everyone was looking for ideas, trends and concepts that add value and define products at retail. “It’s like someone flipped a switch: Our guests really got these concepts and the notion that working together, we can help the channel be more successful” said Snow Maestas, Ecke’s marketing manager.

Simple, fresh and elegant were some common themes seen during the event that lasted for two weeks. Ecke’s Design Center, which has been in operation for a year, created more than 10 vignettes featuring design and decorating trends for poinsettias, including a Couture Collection Plant Fashion Runway Show that showcased poinsettias in several different fashion categories: “Black Tie,” “Cool Season — Hot Colors,” “Office Attire,” “Sportswear” and “Ready to Wear.”

Ecke’s Design Center provides providing program, product and design solutions to growers and retailers alike. For more information, visit Ecke’s poinsettia site.