Apr 7, 2010

Burpee Home Gardens Sponsors Public Television ShowSource: Ball Horticultural Co.

Burpee Home Gardens recently announced its 2010 sponsorship of the new public television series “Growing A Greener World,” starring gardening personalities Joe Lamp’l (a.k.a. Joe Gardener) and Patti Moreno (a.k.a. The Garden Girl), as well as celebrity chef Nathan Lyon (host of “A Lyon in the Kitchen” on Discovery Health). The show will premiere next month.

Each of the 26 episodes in the 2010-2011 season will feature people, places and organizations that promote environmental stewardship. Viewers will learn how to apply these same principles to make a difference in their own corners of the world. Each week, Lamp’l and Moreno will deliver the latest trends in eco-friendly living mixed with traditional gardening know-how, and Lyon will show viewers how to prepare great meals with fresh-from-the-garden produce and local ingredients.

“As the home vegetable gardening sector heats up, the sponsorship and exposure opportunities through ‘Growing A Greener World’ will strengthen the Burpee Home Gardens brand and get consumers asking for it by name at retail,” said Jessie Atchison, brand manager for Burpee Home Gardens. “We think our target audience will find real value in the unique messaging of this television series.”

“Growing A Greener World” will reach an estimated 175 public television affiliates, creating more than 8.2 million total impressions for the Burpee Home Gardens brand. For more information about the Burpee Home Gardens Program, visit www.ballhort.com/burpeehomegardens.