May 13, 2011

Proven Winners Launches NBC-TV Ad CampaignSource: Proven Winners

This spring Proven Winners is extending its ever-growing media portfolio by adding seven NBC-TV local station affiliates to the mix.

This spring Proven Winners is extending its ever-growing media portfolio by adding seven NBC-TV local station affiliates to the mix. In addition to their extensive print, radio and online advertising campaigns, gardeners will now see and hear the Proven Winners 30-second television commercial while watching “The Today Show” and other morning and evening news programming in seven major markets.

The campaign will run through early June on local NBC stations in Chicago, Detroit, Philadelphia, Minneapolis, San Diego, Boston and New York markets. More than 15 million viewership impressions are anticipated as Proven Winners continues to find new ways to support growers and retailers in large gardening markets.

Additionally, Proven Winners will continue its television commercials on The Weather Channel’s popular segment “Local on the 8’s.”