Sep 13, 2011
Costa Farms Launches Digital MagazineSource: Garden Media Group

Costa Farms has launched GrowingStyle, a digital magazine that uses style, new plant information, trends and decorating how-to tips with houseplants to target a new eco-minded and tech savvy generation.

GrowingStyle is the first eZine that focuses on branded content for decorating with houseplants. It uses the same technology as other innovative digital magazines and its look and feel is enhanced with additional detail, images and videos – all available as a free app for iPad, iPhone and Android-based devices.

“We want to attract gen X and Y who get most of their information digitally – whether online or through their smartphones,” says Jose Smith, president of Costa Farms. “Our new digital magazine connects with this mobile generation and brings them into the conversation about the benefits of houseplants to go truly green and enrich our lives.”