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40 Under 40, Class of 2012

Layci Gragnani

Company

Greenheart Farms, Arroyo Grande, Calif.

Job Title

Ornamental Marketing and Sales Director

Accomplishments

Vice president of Central Coast Greenhouse Growers Association; Responsible for developing innovative advertising and promotional campaigns and materials to sell roses to a new generation of consumers; Active participant in OFA committees

Extracurricular

Favorite vacation spot: Chicago during the months of April to October. Plans to compete in six half marathons in 2012. Has a goal of visiting all 50 states before her 30th birthday — currently she is at 44.

Fun Facts

In her family tree: Related to Davy Crockett on her mother’s side but, “Don’t worry, you will not see me in a raccoon hat any time soon.”