Dec 3, 2015

Pantone Unveils Color of the Year for 2016Source: Pantone

On Dec. 3, Pantone announced that the combination of Pantone 15-3919 Serenity and Pantone 13-1520 Rose Quartz, are the Pantone Color of the Year selection for 2016. The global authority on color and provider of professional color standards says the color is a harmonious pairing of inviting shades that embody a mindset of tranquility and inner peace.

As consumers seek mindfulness and well-being as an antidote to the stress of modern day lives, welcoming colors that psychologically fulfill the yearning for reassurance and security are becoming more prominent. Weightless and airy, like the expanse of the blue sky, Serenity comforts with a calming effect, bringing feelings of respite and relaxation even in turbulent times. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.

“With the whole greater than its individual parts, joined together Serenity and Rose Quartz demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.

The prevalent combination of Serenity and Rose Quartz also challenges some more traditional perceptions around color association.

“In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design,” said Eiseman. “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumers’ increased comfort with using color as a form of expression which includes a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to color usage.”

For more information on the Pantone Color of the Year please visit www.pantone.com.